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Portugal promotion at Lisbon Tourism Fair


Portugal’s largest tourism and travel trade fair, the BTL, opened its doors in Lisbon on 12th March for what organisers are expecting to be the best year yet for the event.

Lisbon Tourism Fair 2014This is the 26th time that that the BTL is being held and organisers hope this year to attract even larger crowds than in 2013, when some 65,000 people visited the event. One thousand companies are exhibiting at the show, which runs until Sunday at Lisbon’s Park of Nations.

As well as showcasing the best of what Portugal has to offer in terms of tourism and hospitality, the event also features an international section promoting destinations from around the globe. The doors open from 10am to professionals and from 6pm to the general public.

The BTL tourism fair is one of the major such fairs in Europe and thousands of tourism sector companies gather, attracting 65,000 visitors last year.

This year the Algarve Tourism Board is launching the Algarve Wine Route, the presentation of the now famous and re-issued 'Guide to Wines of the Algarve,’ and Mediterranean diet cooking. Each of the Algarve’s councils has designated and marked space to enable it to promote its own range of tourism products and services.

On the Albufeira stand for example the council is of course pushing its sun and beach holidays but also showing that the city has a variety of attractions including fine dining, golf, shopping, scenery, nightlife, sporting and cultural activities.

Aljezur is focusing on the new Vincentina Route, the 4th Stage of the National Surf Circuit in June, the conference for Nature Tourism in October, the sweet Potato Festival, together with a food from renowned chef Victor Esteves.

Portimão council will be promoting the new Ocean Revival diving attraction off the Alvor coast.

Under the theme 'Tourism: The Smile Industry' the 26th edition of BTL - Lisbon International Tourism Fair, pays tribute to hospitality, friendliness and the art of welcoming, one of the strengths of national tourism, in an event where the Meeting Industry (MI) segment and the Hosted Buyers programme have special focus.

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